TAG Heuer and Sports Racing
For almost a century, TAG Heuer has maintained its well-established union with the world of motor sports and demonstrated the unique creativity in developing some of the most innovative timepieces that marked the history of watch-making.
The name of TAG Heuer is closely associated with the art of creating avant-garde timepieces related to luxury Swiss watch-making. Since the day of its foundation in 1860, the brand has occupied a significant niche in producing sports chronographs appreciated by the prestigious world of professional motor sports.
Precise and multi-functional timepieces launched by TAG Heuer have won the hearts of such fabulous drivers like Fangio, Siffert and Senna, and numerous passionate motor racing fans worldwide.
TAG Heuer's SLR Watch for Mercedes-Benz
TAG Heuer developed a limited edition of exceptional chronographs to celebrate its association with a mythical automobile, fulfilling the dream of everybody fascinated by precise timekeeping and professional racing.
Following the brilliant success of the first SLR Chronograph, Calibre 36-R introduced at Basel-world 2004, TAG Heuer was determined to launch the TAG Heuer SLR for Mercedes-Benz, an exceptional new proof of the brand's watch-making genius.
The new SLR chronograph, commemorating the long and fruitful alliance between TAG Heuer, McLaren(since 1985) and Mercedes-Benz(since 1995), will no doubt attract a great deal of attention from fans of prestigious automobiles and connoisseurs of premium timepieces. The high-luxury brands are closely united as they share the same values - great performance, matchless design, high level of prestige, numerous innovative idea, and, what is vital, deep passion for car racing. The watch was developed exclusively for Mercedes-Benz SLR McLaren car owners. The Mercedes-Benz SLR McLaren automobile, launched in 2003, represents one of the world's most powerful and exceptional sports cars.
The history of the SLR Watch and TAG Heuer- Mercedes-Benz partnership is related to the year 1955 when Juan Manuel Fangio drove the Mercedes-Benz 300 SLR (Sports, Light, Racing) "Silver Arrow" to victory in the Mille Miglia, one of the most exciting motor racing competitions. The driver had a TAG Heuer watch on his wrist that day, just as every Formula One driver.
The TAG Heuer SLR for Mercedes-Benz watch is a bold creation, a union of Classicism and Avant-Garde, designed in the way to reflect the timeless characteristics of a car anyone would dream about - power, performance, motor-racing spirit, innovation and refinement. The timepiece was produced in a limited edition of 3,500 pieces.
The Watch's Description
The black dial features the two famous logos - the TAG Heuer shield and the star of Mercedes-Benz. The watch's traditionally looking dial has been designed in the way to make it resemble the gauges in a sports car. Another interesting detail is represented by the off-centered date counter at 7:30. Under the hood there is the matchless Calibre 36 automatic movement, offering a great innovation, unique to the SLR Chronograph. The brand's watchmakers equipped the movement with a regulator that suggests the movement's name - Calibre 36 Regulator. The regulator provides the SLR's dial with the appearance and functionality characteristic to a sports-car dashboard, with a special gauge for each function.
You would notice the chronograph pushbuttons positioned on the top of the stainless-steel case. This feature mirrors the Mercedes-Benz SLR McLaren's unequalled steering wheel gearshift. The timepiece is water resistant to 50 meters. The case-back demonstrates the engraving of a limited edition number.
The TAG Heuer SLR Chronograph is 14mm thick, while its diameter is 40 mm. Both sides of the sapphire crystal are protected by an anti-reflective coating. The elegant crocodile leather strap has a folding, push-button buckle. Luminous markers provide extra visibility to the hands.
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